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The Paper Journal

Filtering by Tag: notecards

4 Ways to Send Notecards as a Small Business

Elizabeth Fanslow

4 Ways to Send Notecards as a Small Business: Market your business and make an impact one notecard at a time.

As a small business owner, you want to get your name out there and stand out from other boutiques and specialty shops people have seen before, but how? Social media is a major marketing tool - and it helps a lot - in getting people to recognize your business and learn about your services, but posts, comments, and likes are quick to do and leave little impact once the recipient closes the app.

To move your business from a name people recognize to a business they feel connected to, we suggest you add sending notecards to your marketing strategy. If you don't have notecards branded for your business yet, then be sure to reach out to us so we can design and print notecards for you.

Here are 4 occasions you could easily send someone a branded business notecard that makes them feel special and helps your business stand out.

  • Congratulations on a business or work anniversary
    If a business is celebrating its anniversary or you're celebrating a customer's anniversary of when they went into business with you, don't just comment congratulations on their posts or send an email. Take a moment to write out a note and put it in the mail. Those few words in a card say so much more than an electronic communication.

  • Thank you for meeting with me to a prospect or customer
    When a prospect is looking for a service or product your business provides, more than likely they are considering more than one option. Stand out from your competition by showing the heart and humanity behind your business with a note and let your product or service features speak for themselves.

  • Thank you for your order
    We all have some sort of thank you when a customer checks out or pays an invoice, but printed on a receipt or a final pop-up after checkout doesn't come from the heart. Choose a few repeat or special customers each quarter to personally thank with a note.

  • It was great meeting you
    When attending business conferences or bumping into someone who could be a great fit to work with, sending a handwritten note reinforces and conveys the importance the meeting had on you. Follow-up is important, and the most impactful way to follow up is with something more tangible than a message on a screen.

Whether you send notecards with your orders already or we gave you a few new ideas on how to start, we can't wait to see how this marketing strategy will impact your business by strengthening your connections.

New Year & New Mission - Welcome to 2022!

Elizabeth Fanslow

Hello & Happy New Year!

I can't believe our shop opened a little over 5-months ago. 

When I started this little paper store in Laurel, MS…my goal was to bring a nice greeting card, stationary, and book store to the people of Laurel and to those that visit this marvelous HomeTown. But over the months that I have worked in the shop, day in and day out…a new vision has come to life for me.

When people come into my shop…usually the first thing they see is a wall of cards…greeting cards, birthday cards, thank you cards, sympathy cards…I have so many wonderful vendors that make these beautiful cards. And you will also be seeing more printed cards made in our shop this year as well!

These are women-owned businesses in the United States and they make their cards by hand. I hand pick the cards that go on that wall…my hope is that there is something there for everyone. But it goes a bit deeper than that. 

It’s my wish for people to come in my little shop and find a card…that when they read it…they say…Oh I need to get this for “whoever that may be.” 

I hope that when you lose someone dear to you, that you will come into the shop and pick up a card so that you can send a handwritten sympathy note - because that card will mean so much to the person who needs it the most. 

My hope is that when someone has done something really nice for you that you come in and pick up a card that will tell them how much you really appreciate having them in your life.

I love having a group of women friends come into the shop and go straight to the card wall. They laugh and share the funny cards with each other, and they select a few for those important people who deserve…or need them. This happens several times a week and it never stops feeling good! 

And I love that we now have regulars that come in and buy cards for the people in their lives.

I love when you come in the shop looking for that perfect journal or planner because I understand the need to have that paper journal to write you thoughts, fears, hopes and dreams in. And that planner that you need to help keep your days, weeks, and months - and life organized. It’s about the creative process and I love that you get that.

We also have had several folks walk in or call about creating personalized stationary or notecards…and that makes me giddy inside! I love that people want to send notes and better yet…they want to handwrite them on a notecard made by me…in my little shop…in Laurel, Mississippi. 

There is no better feeling inside for me,  than creating a set of notecards, invitations or business cards for someone…I hope they know and understand the love that I put into each order as I box them up and send them on their way. Every order is made with care and each piece is created and touched by us…and I love that!

So my mission this year, in 2022 is to help people:  

  • send more letters, cards, or notes to those people in your life that you love and want to support, wish them a happy birthday, tell them thank you…or just to let them know you are thinking about them. Think about how they will feel when they know you took the time to pick up card, add a handwritten note and drop it in the mail. It’s such a ‘feel good’ thing!
     

  • step away from their keyboards for a while and pick up a beautiful pen or comfortable pencil and spend more time writing…spend more time with your thoughts…journaling and leaving a legacy! You many not think about it, but what if you could leave a journal filled with your thoughts, advice, or life for those that you love? I think about what my kids will know about my life when I am gone…I hope my journals will tell them the life I lived.
     

  • pick up a real book that will either take their minds away from everyday life…or teach them something new and help them grow. I want everyone to feel a real book in their hand and have the ability to learn from the amazing authors that take the time to write them for us.
     

  • get kids more interested in writing and sharing their thoughts. I don’t want our children to grow up not knowing how to write a thank you note or a letter. If our children don’t see us doing it, will they know the importance of doing it? Does your child know they should send handwritten thank you note when they get gifts? I want to help share  the importance of letter writing with our younger generations.

Because I think we all need the love of a card, the time to be with our own thoughts in a journal, and learning and growing our minds by reading more books! To help support my mission the Be Amazing Paper Company will be hosting some special events in 2022 and we can’t wait to share them with you! 

Thank you for your support in 2021 – we couldn’t do what we do without your support of our business! Richard and I hope that you all have an amazing New Year and that 2022 brings you peace, love, and joy!